Flower Beauty, a makeup brand founded by actors Drew Barrymore, I’m saying goodbye.
According to Beauty is independentthe line, which made its first debut with Walmart and later expanded to CVS and Ulta, closes its doors forever.
Barrymore has partnered with Beauty Incubator Mesa The makeup line includes complexion products, multitasking lip and cheek sticks, and eyeshadow. “Flower Beauty always holds a special place in Maesa’s story, which was the first brand that Maesa incubated in close partnership with visionary founder Drew Barrymore,” according to the statement, Maesa has decided to end the Color Cosmetics category for good. “This shift allows us to focus on areas where there is a high growth potential and adjust our resources to our core strengths and consumer demands. We are fortunate to Drew Barrymore as our great founder partner and we are grateful for the incredible journey we have shared.”
Barrymore has yet to issue an official statement about the end of the flower beauty. She also runs Drew, a kitchen and household items line, as well as flower eyewear and flower hair tools (all Walmart exclusives). She, of course, hosts daytime talk shows. Drew Barrymore ShowIt debuted in 2020.
Flower Beauty customers have noticed that the brand’s online presence has declined for some time. Flower Beauty Instagram There are inspiring comments from fans asking why certain products aren’t being restocked as they haven’t been updated since the end of 2024. The future of the brand has been questioned reddit Almost a year ago, users shared how much they love a particular flower beauty product. “The flowers have not been discussed for many years. They are very good. Their blush is amazing,” one fan wrote. With almost 13 years of running, the beauty of the flower scooped 12 charm Best of Beauty Awards; Wonderlast Eyeshadow Palette, Bubble Brow Colored Wax and Crush Lip Serum all robbed us of our main honors.
The Flower Beauty website is no longer functional, but now About clearance At ulta.com.
charm I contacted Mesa for comments.
Source: Allure – www.allure.com
