This trend has exploded across fashion runways and social media, with Google increasing 700% over the past year. This is expected to be bigger than this season. Designers like Marques Almeida, Tove, Private Policy and Luisa Beccaria embrace blue eyeshadow in a variety of shades and textures. So, is blue eyeshadow really a wearable option for the SS25?
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Show Spiral
Want to see the catwalk inspiration behind this trend? Several SS25 catwalk shows feature blue or green eyeshadows, showing you the bold and colorful eye makeup trends for upcoming seasons.
Harris Reed
The model wore icy blue eyeshadow in a 1990s-inspired aesthetic, and paired it with thick, bold eyelashes to create a doll-like beauty.
Almeida Marques
Several models on this show featured a bold, ’70s-inspired look and frosted pearly blue eyeshadow that stretches to the brows.
Tobe
The show incorporates moss green and navy eyeshadow.
Chet lo
Isn’t bright blue eyeshadow for you? What about cobalt eyebrows instead? The Chet Lo model had blue brows and hair on the SS25 show.
True Blue
There is no size fits all approaches to this trend. Frost pearl blues give it a 70s vibe, while electric blue works well as liner or accent shade. Navy is a new season of smoke, and soft denim tones are wearable during the day.
Top Tips for Applications
- Prepare the lid with a touch of primer or concealer.
- Melt in creases to prevent color deposition.
- Cream colors offer higher color payoffs, while shadows are blendable and constructable.
- Pair with nude or neutral lips and cheeks to avoid the OTT look.
- Choose cool tone blue for blue eyes or electric blue, as opposed to brown and green.
Blue shadow to check out
Read next: How to make blue smokey eyes | SS25 Makeup Trends
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