Main Ingredients: Sunflower Seed Oil, Cocoa Butter, Vitamin E | Finishing touches: Natural (9 colors), Shimmer (3 colors) | Available shades: 12
A truly revolutionary mascara: Limitless Lash Mascara
Why it’s worth it: At first glance, it may look like your average mascara, but the Reader’s Choice and Best of Beauty award-winning Limitless Lash Mascara is packed with a host of innovative features that make it truly amazing. Let’s start with the double-sided brush: one end has short, dense bristles for volume, while the other is a straightening comb that lengthens and separates lashes. The formula is an intense black that helps define lashes and is infused with a conditioning duo of shea butter and keratin to moisturize while adding color.
Tester feedback: “This luxurious, long-lasting mascara is amazing at adding length and volume to your lashes,” says Senior Audience Director Lexie Herrick. “It’s easy to apply and doesn’t clump or smudge. It’s one of my favorites!”
Main Ingredients: Shea Butter, Keratin | Finishing touches: Extensions and Lifts | Target Audience: People who want to add subtle volume to their natural eyelashes.
Your new lip best friend: Lip Sketch Crayon
Why it’s worth it: From the moment it was released, Lip Sketch Crayon was an instant hit. charm An editor favorite that practically revived the chubby-lip category, it’s packed with hydrating agents (like hyaluronic acid and rosehip oil) found in dewy products, but these buildable, blendable shades leave a soft, matte finish that’s perfect for lining or all-over application.
Tester feedback: “My ideal red lipstick is deep but not too dark, matte but not drying, and has a slight cool-toned feel. It’s hard to find, but Ilia’s Case Study Lip Crayon meets my exacting criteria,” says Senior News Editor Nicola Darasen. “It’s fully opaque in one swipe, and when wiped off, it looks and feels velvety for hours.”
Main Ingredients: Hyaluronic Acid, Rosehip Oil, Seaweed Extract | Finishing touches: Matt | Available shades: 12
Proven Skin Care: Bright Start Activate Eye Cream
Why it’s worth it: Of course, Ilia is known for their makeup products, but they also frequently tackle skincare, and our current favorite from their skin-first lineup is the Bright Start Activating Eye Cream. charm A Best of Beauty award-winning formula that uses a multitasking cocktail of peptides, caffeine, and antioxidant-rich extracts that combine to act as a gentler alternative to retinol. This combination works together to boost skin’s elasticity and moisture retention without the potential irritation of harsher active ingredients.
Source: Allure – www.allure.com
