The start of the year is a chance for a clean slate. So looking ahead to the trends expected for the new season is a great way to switch up your style. From colorful eyeshadow to bold brows and glowing skin, the catwalks are turning heads this year with gorgeous, wearable makeup that’s worth trying out.
5 SS25 makeup trends I love
Soft blue & green shadow
Show note: Trove SS25
Green and blue eyeshadow may not seem like the most versatile look, but subtle, soft pastel colors are making a comeback for the new season, with a focus on soft blues and greens for eye makeup. Beautifully showcased at the Tove Show, this trend offers a fresh and dreamy alternative to traditional neutral eyeshadows. This look is all about creating a watercolor-like wash of color across your eyelids and evoking a sense of tranquility.
Check out the look: blue smokey eyes
“Sketches” sculpture
Show note: 16 Arlington
At the 16th Arlington show, the “underpainting” technique, an update to traditional contouring, gained attention. This method gives you a naturally sculpted look by applying contour and blush before foundation.
master nude contouring
glowing skin
Show note: Patrick McDowell SS25
The quest for glowing, glowing skin continues to dominate beauty trends, as evidenced by the looks on Patrick McDowell’s show. The focus is on achieving an otherworldly glow that seems to come from within. Dominic Skinner describes his look as “luxurious skin with barbed wire eyes”, combining ethereal shine with edgy details.
5 products to buy to add instant shine
berry lips
Show note: Roksanda SS25
Think deep berry lips are only for winter? Let’s think again. If you’re into rich deep reds and berry lip colors, you’ll find plenty of inspiration on the SS25 catwalk. The deep blackberry sheen on display at Roksanda complements the burgundy hue that continues to dominate the high street this season.
best red lipstick
Thick eyebrows, no mascara
Show note: JW Anderson
JW Anderson’s show took a bold, minimalist approach to eye makeup, pairing strong, defined brows with mascara-free lashes. If you’re aiming for a more natural and effortless beauty look this year, this is something you should start working on now.
How to get perfect eyebrows
Read next: 5 hair trends for 2025
©Wendy Rowe. Unauthorized reproduction is prohibited.
Source: Wendy Rowe – wendyrowe.com
