28 K-Beauty Amazon Prime Day Deals 2025 You Can Shop Right Now

If this packaging looks familiar, yes, this is the FDA-approved version the Round Lab Sunscreen that flooded our TikTok FYPs. While it has a slightlly different name, Birch Moisturizing Sunscreen UVLock SPF 45+, this chemical, quick-absorbing formula lives up to its predecessor’s hype. “It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere,” contributor Christa Joanna Lee shares.

PDRN is all the rage right now, and at the forefront of an influx of PDRN-infused K-beauty products is none other than Rejuran Turnover Ampoule, which is made by the same company behind’s Korea’s most popular PDRN injectable by the same name. “PDRN helps with tissue elasticity and hydration,” says New York City-based dermatologist David Kim, MD.

Commerce editor Sarah Han is a fan on the Allure side. “I’m not one to get in-office treatments so this serum is the next best thing—my skin looks and feels more hydrated immediately and in the long run. It’s super lightweight, silky, and almost has this grippiness that doubles well as a makeup primer.”

A vitamin C serum that doesn’t smell like garbage stewing on a hot summer day? Meet Dr. Althea’s Vitamin C Boosting Serum. “Even though it’s fragrance-free, I think Dr. Althea’s Vitamin C Boosting Serum smells like freshly squeezed Florida orange juice—pulp and all,” contributor Devon Abelman says. “Scent aside, I love how dynamic this formula is. It covers all the bases for achieving the healthy skin of your dreams: brightening, hydrating, smoothing, and healing. Texture-wise, it’s viscous and almost gel-like without feeling sticky.”

Mixsoon’s Bean Essence is beloved for good reason. It provides a delightful balance of hydration and very gentle exfoliation that’s ideal for makeup prep and nighttime soothing alike. “I love using the Mixsoon Bean Essence as my serum step because it offers great hydration and skin-plumping benefits,” Sarah Lee, Glow Recipe co-founder, shared. Our editors can’t get enough, either: “Not only is the texture so fun to play with, but this essence is exactly what my skin needs when it’s feeling inflamed and parched,” says commerce editor Sarah Han.

“Oil cleansing for a few minutes every single night has taken my skin from good to great, and Man:yo’s Pure Cleansing Oil has been my go-to,” says Allure senior news editor Nicola Dall’Asen. “When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It’s the only reason my facialists are always telling me there’s no need for extractions.”

Even if you have the most sensitive skin on Earth, Aestura’s Atobarrier 365 Lotion won’t cause irritation. It’s fragrance-free and only features skin-soothing ingredients such as ceramide NP and squalane. “This silky, milky formula absorbs at lightning speed and leaves my skin cashmere-soft,” says contributor Devon Abelman. “I appreciate that Aestura’s Atobarrier 365 Ceramide Lotion has a pump for quick, mess-free application.”

An overnight mask that actually stays on your face, tosses and turns and all? “The way my skin looks with a layer of Medicube Collagen Night Wrapping Mask is exactly how I want my skin to look without it: glassy, glowy, and clear,” features director Dianna Singh says. For that, you can thank plumping hyaluronic acid, texture-smoothing niacinamide, and barrier-strengthening ceramide NP.

At the heart of this innovative post-cleanse toner/essence are herbal staples ginseng, Solomon’s seal and Japanese lily, which soothe, brighten, and protect skin against environmental factors that can lead to signs of aging.

“My combination skin is prone to acne, so I don’t always go full-throttle with moisturizing—and as a result, it doesn’t always get the hydration it needs,” shares contributing commerce editor Deanna Pai. “That’s where this comes in. It’s billed as a serum but looks, feels, and functions like an essence. Even more importantly, though, it balances my skin, leaving it hydrated and dewy but never oily.”

You could have a hyaluronic acid serum with one type of HA or, better yet, one with five types of HA—a.k.a. high, medium, and low-molecular weights. Despite the packed actives, this silky formula feels almost ridiculously lightweight. “It dries down almost immediately, and my skin always feels bouncier with each application,” Han attests. “At night, I often pair it with my retinol serum to offset any dryness, as well as in the morning to give my vitamin C serum a hydrating boost. Simply put: It’s a staple, regardless of what state my skin is in.”

These lip stains are incredibly affordable and last the entire day. “Touchups are very minimal even after heavy meals,” Han says. “The wear is super comfortable, despite how long-lasting the formulas are.” She preps her lips with a clear lip balm and wipes away the excess before applying it.

Hair oils have a reputation for feeling heavy, especially on fine hair, but Mise En Scene’s Hair Serum does nothing of the sort. “My hair, despite only having a bit of bend, gives way to a ton of flyaways every time I blow-dry or air-dry,” says Han. “Perhaps I’m not skilled enough with my blow-dryers but this serum, which has a boatload of oils—most notably, golden Moroccan argan oil—tamed my frizz and flyaways as best as a post-wash product ever has, which is very high praise.”

A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or color treatments, this treatment coats every strand using ceramide 3 and collagen. “After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat,” says contributor Devon Abelman, who colors her hair every month. “I rinsed it out after about three minutes, and my hair felt like cashmere.”